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Selling the Silver Bullet The Lone Ranger and Transmedia Brand Licensing Texas Film and Media Studies
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Selling the Silver Bullet: The Lone Ranger and Transmedia ~ Selling the Silver Bullet: The Lone Ranger and Transmedia Brand Licensing (Texas Film and Media Studies) Paperback â Illustrated, April 15, 2015 by Avi Santo (Author) 5.0 out of 5 stars 1 rating
Selling the Silver Bullet: The Lone Ranger and Transmedia ~ Selling the Silver Bullet: The Lone Ranger and Transmedia Brand Licensing (Texas Film and Media Studies) - Kindle edition by Santo, Avi. Download it once and read it on your Kindle device, PC, phones or tablets. Use features like bookmarks, note taking and highlighting while reading Selling the Silver Bullet: The Lone Ranger and Transmedia Brand Licensing (Texas Film and Media Studies).
Selling the Silver Bullet The Lone Ranger and Transmedia ~ Selling the Silver Bullet offers a sustained case study of the Lone Ranger as character license from 1933 to 2013 in order to trace how the fields of licensing, merchandising, and brand management have operated within shifting industrial and sociohistorical conditions that continue to redefine how the business of entertainment functions .
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Selling the Silver Bullet: The Lone Ranger and Transmedia ~ Deciphering how iconic characters gain and retain their status as cultural commodities, Selling the Silver Bullet focuses on the work done by peripheral consumer product and licensing divisions in selectively extending the characters' reach and in cultivating investment in these characters among potential stakeholders. Tracing the Lone Ranger's .
Project MUSE - <italic>Selling the Silver Bullet: The Lone ~ Avi santoâs selling the silver bullet provides a unique and captivating history of transmedia brand licensing through the lens of one of the most enduring transmedia stars in the history of American media: the Lone Ranger. Santo unpacks the Lone Rangerâs eighty-year history by tracing the ways the characterâs image and likeness were sold to the American public, dispersed throughout .
Selling the Silver Bullet: The Lone Ranger and Transmedia ~ Selling the Silver Bullet book. Read reviews from worldâs largest community for readers. Originating as a radio series in 1933, the Lone Ranger is a cros.
Selling the Silver Bullet: The Lone Ranger and Transmedia ~ Buy Selling the Silver Bullet: The Lone Ranger and Transmedia Brand Licensing (Texas Film and Media Studies Series) by Avi Santo (ISBN: 9780292772540) from 's Book Store. Everyday low prices and free delivery on eligible orders.
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The Silver Bullet - The Lone Ranger ~ "The Lone Ranger" aired on television. By the time I was 4 or 5, the series was in syndica-tion, and The Lone Ranger - along with Super-man and Tarzan - was one of my favorites. I can still remember having a Lone Ranger hat and mask set, and a Lone Ranger cap pistol. A little later, I got a Captain Action doll for
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Selling the Silver Bullet : the Lone Ranger and transmedia ~ Get this from a library! Selling the Silver Bullet : the Lone Ranger and transmedia brand licensing. [Avi Santo] -- Originating as a radio series in 1933, the Lone Ranger is a cross-media star who has appeared in comic strips, comic books, adult and juvenile novels, feature films and serials, clothing, games, .
/ film and media studies / rights catalog ~ Selling the Silver Bullet The Lone Ranger and Transmedia Brand Licensing By avi santo Using the Lone Ranger as a case study, this book investigates the transmedia licensing, merchandizing, and brand management of iconic characters from the 1930s through the era of media conglomeration and convergence. availaBle spring 2015
Selling the Silver Bullet : the Lone Ranger and transmedia ~ ISBN: 9781477303962 1477303960 9781477303979 1477303979: OCLC Number: 899987241: Description: 1 online resource: Contents: Hi-Yo licensing --Putting on the mask : character licensing before the Lone Ranger --Building the franchise one market at a time : the Lone Ranger's extra-textual career in the late 1930s --The Lone Ranger and the law : the construction of corporate authorship --Containing .
Texas Film and Media Studies / The University of Texas Press ~ Edited by Thomas Schatz The Texas Film and Media Studies Series covers topics ranging from early and modern cinema to the emerging technologies of hypertext and virtual reality. It focuses primarily on industry practices and critical analyses of media and culture. The series includes books on the various national cinemas, including Hollywood and US independents, the history and theory of .
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film, media, and popular culture studies rights catalog ~ Selling the Silver Bullet The Lone Ranger and Transmedia Brand Licensing BY AVI SANTO Using the Lone Ranger as a case study, this book investigates the transmedia licensing, merchandizing, and brand management of iconic characters from the 1930s through the era of media conglomeration and convergence. 6 x 9 / 370 pp. / 43 b&w photos / $27.95 .
Selling the Silver Bullet (Texas Film & Media Studies ~ Selling the Silver Bullet (Texas Film & Media Studies Series) by Avi Santo (2015-04-15) [Avi Santo] on . *FREE* shipping on qualifying offers.
film, media, and popular culture studies rights catalog ~ Selling the Silver Bullet The Lone Ranger and Transmedia Brand Licensing 01*7G9*47?;3 Using the Lone Ranger as a case study, this book investigates the transmedia licensing, merchandizing, and brand management of iconic characters from the 1930s through the era of media conglomeration and convergence. UT Press controls all rights
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Tonto and The Lone Ranger: Nostalgic Kitsch or Post-racial ~ Cultural Intersection and Exchange in Contemporary American Indian and American Independent Film.â Studies in American Indian Literature. Series 2, Vol. 13, no. 1, 57â80. . Selling the Silver Bullet: The Lone Ranger & Transmedia Brand Licensing. Austin: University of Texas Press, 2015. Google Scholar. Schilling, Vincent. .
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