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Media Programming Strategies and Practices

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media-programming ~ Part II: FRAMEWORKS FOR MEDIA PROGRAMMING. 2 Prime-Time Network Strategies Recent Developments. See Facebook or Twitter links, or try these shared bookmarks. Alas, some older bookmarks may not work because B&C and Multichannel News have erected paywalls. We recommend Bill Carter's book Desperate Networks(2006). Normally we do not review books .

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RADIO & TELEVISION PROGRAMMING ~ o Eastman, Susan Tyler & Ferguson, Douglas A., Media Programming. - Strategies & Practices. 8th edition. Thomson-Wadsworth: Boston 2009 (Required) o Other required and recommended readings will be in the form of trade publication articles or summaries and assigned via e-mail or in class handouts. In the case of some artilces, the URL link will

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ELECTRONIC MEDIA MANAGEMENT ~ Program Sources 112 Strategies 114 Television Station Programming 119 Program Sources 119 . Decision makers in all media face the task of trying to identify . managers to handle the complexities that characterize today’s electronic media environment. The organization of the book remains unchanged from the fourth edition. However, all .

Media Programming: Strategies and Practices 9th Edition ~ Douglas A. Ferguson is the author of 'Media Programming: Strategies and Practices', published 2012 under ISBN 9781111344474 and ISBN 1111344477.

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